Tuesday, November 23, 2010

Toyota launches their "Ideas for Good" program


On November 8th, Toyota Motor Sales, a division of the most successful auto maker in the world launched their "Ideas for Good" program. The rules are simple, between November 8th of 2010 and February 28th of 2011 everyone can pick on of the five technologies invented or perfected by Toyota and come up with a creative way of using that technology outside of automotive industry.

The technologies are as follows:
  • T.H.U.M.S. (Total HUman Model for Safety)
  • Solar Powered Ventilation System
  • Hybrid Synergy Drive®
  • Advanced Parking Guidance System (APGS)
  • Touch Tracer Display
After the submissions end, the community voting will begin and on May 9th, 2011 the winners will be announced. One of the ideas submitted by community was, for example: "Wandering Endangerment Avoidance Program" based on the Advanced Parking Guidance System (APGS). This innovation would help with people that have special needs (autism, Alzheimer, etc.) from wandering of and potentially getting hurt.

For more information, please visit:
http://www.toyota.com/ideas-for-good/
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1 comment:

  1. NaomiNovember 23, 2010 at 2:15 PM

    I just saw a commercial about this yesterday and I was very surprised that Toyota would spend the dollars to advertise this on network TV. Many enterprise level companies like Toyota have opportunities like this out there but I have yet to see any of them ask the general public for ideas via a TV commercial. It has maybe been done before but I just have not noticed it. I suspect this might be motivated in part by an attempt to improve their brand image after the brake issues last year but either way I love seeing an open call for ideas in such a public way.

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